HIMALAYETI: INTRODUCING HIMALAYA SALT SPORTS CANDY NEW BRAND AMBASSADOR

24 MARCH 2022

 

We might not be able to bring back our childhood, but with the right flavor of our childhood snacks, we can rewind time to relive the nostalgia.

The unforgettable link between the right flavour profiles and sweet childhood memories could bring back memories of a time when we were young and filled with innocence, imagination and fun.

Growing up in Malaysia, chances are you have tried the iconic foot-shaped lollipop dipped in sour powder by Big Foot.

This intense sour candy is just one of the many confectionary brands housed by Nicko Jeep Manufacture Sdn Bhd.

However, what you might not know is that the creator of your favourite childhood candy is also the powerhouse behind the Himalaya Salt Sports Candy.

Inspired by personal experience

The idea behind the sports candy was inspired by a hiking trip that went south, due to cramps and excessive sweating.

Nicko Jeep founder and managing director Kenny Low came up with the innovative idea of having a tasty and functional candy that helps to maintain hydration in the body by adding real Himalayan salt.

This resulted in a candy that boasts a unique taste profile with the perfect balance of lemony, sweet, salty and minty flavours – giving consumers an extra boost of energy to stay active.

 

“The unforgettable link between the right flavour profiles and sweet childhood memories could bring back memories of a time when we were young.”

 

What the fluff?

Staying true to its uniqueness, Himalaya Sports chose an equally unique ambassador: a fluffy, huggable Yeti that has the strength to make adulting fun with its wild, childlike imagination.

Himalayeti is a ball of energy, and wants to spread funergy – a combination of the words fun and energy – to anyone and everyone around it.

It’s the perfect fit for Himalaya Sports, as the brand believes in having fun in everyday things, helping people feel alive, which Himalayeti really embodies.

Plans for expansion

Initially launching just one product, the brand has introduced two other candy variants like Himalaya Salt Ginger Lemon Candy for those who prefer feeling toasty minus the mint and Himalaya Pastilles Peppermint for those who like strong and chewy mints.

Meanwhile, the brand also has an extension called Himalaya Vajomba with two candy variants – Himalaya Vajomba Honey Lime Mints and Himalaya Vajomba Actiwhoosh Mints – and is looking to expand its range even further.

Not only that, it has now expanded into 10 other countries in the Asia-Pacific region.

Source: The Star Newspaper, 24 Mar 2022